About Chris
An instinctive, innovative, impassioned and personable communicator/digital marketer who is always looking for the next big industry thing.
I have developed extremely versatile and well-rounded capabilities, across the entire marketing mix, and built relationships - on a local, and national level - with suppliers, agencies, businesses, non-profit, government and media institutions.
My savvy communication skills have generated sales, attracted voluntary income, entertained, informed and educated a variety of audiences both online and offline.
My proficiency in technical and analytical marketing disciplines, such as Web Design, SEO and Google Analytics, and planning, measuring and evaluating the role of PR in communications meanwhile, round off my specialised skillset.
Skills
Digital
SEO, PPC, Search and Content Marketing Google Analytics and Adwords Social Media Management Website Development and Management Web Design Photo Database Graphic Design Intranet Development HTML
Marketing
Copywriting / Proofreading Impact Reporting Case Study Sourcing Brand Development Campaign Management Merchandise Procurement Budget Handling Line Management Photography
PR & Communications
News/Blog/Feature and Creative Writing PR Strategy and Evaluation Press Releases Media Monitoring Crisis Management Media Briefing and Key Messaging Media Databases
Software
Microsoft Office SharePoint Adobe Web and Design Photoshop Illustrator Premiere InDesign Acrobat Dreamweaver QuarkXpress WordPress MailChimp CRM (various) Sprout Social Hootsuite Google Apps for Business
Projects and campaigns
Internal Branding
I led the transformation of the headquarters of the Royal Navy and Royal Marines Charity at its home in HMS Excellent, Whale Island, Portsmouth. From budgeting and briefing through to tendering and selecting the most reflective images, I fully-managed the delivery of this inspirational branding work.
Royal Marines Band Service
I've run marketing and advertising campaigns on behalf of the Royal Marines Band Service, widely regarded as one of the best military bands in the world. This has led to sell-out crowds at esteemed venues such as Horse Guards Parade, London, and Liverpool's Philharmonic Hall.
Red, White and Blue Day
I have been a key player in the strategic and tactical execution of this tri-service fundraising and messaging campaign aimed at schoolchildren for four years. My digital marketing skills, in particular, have been credited as a key contributor to the success of the campaign, which has raised in excess of £50,000 for its charities in my time and seen more than 200,000 children take part.
News coverage and media relationships
From securing newspaper, radio and television coverage (locally and nationally) to establishing relationships with social media influencers and blog networks internationally, I have massively extended the reach and credibility of the brands I have worked with through a variety of earned media relationships. View my latest portfolio at clippings.me/chrisjohntaylor